Chyka
2015 - 2018
One
Background
Following her success on The Real Housewives of Melbourne, businesswoman and homemaker Chyka Keebaugh expanded her brand into digital, launching a lifestyle blog focused on accessible, budget-friendly homemaking. The initiative required a cohesive content and publishing strategy across web and social platforms.
Two
Approach
I led the development and launch of Chyka’s website, establishing a clear content strategy to support ongoing publishing across digital and social channels. To sustain this, I oversaw a series of photoshoots with leading lifestyle photographers, including Mark Lobo and Lisa Atkinson, to build a versatile and consistent content library.
Creative direction remained focused on bright, light-filled, and colourful imagery — reinforcing Chyka’s approachable expertise and signature aesthetic. The resulting assets supported a steady stream of editorial-style content across her blog and social platforms.
Three
Services
Social Media Strategy
EDM
Pre-Production
Production (Stills)
Art Direction
Account Management
Four
