Dulux Colour Forecast 2024
2023 - 2024
One
Background
Each year, Dulux launches its Colour Forecast — a curated collection of emerging colour trends across paint and interior design. The program includes a hero campaign introducing the full suite of palettes, followed by a series of seasonal campaigns that spotlight individual colour stories.
To support the rollout, Dulux requires a comprehensive suite of creative assets across Meta, Pinterest, digital, and EDM channels. The objective is to reinforce Dulux’s authority in colour, while inspiring consumers and specifiers through trend-led, on-brand content.
Two
Approach
I developed and delivered a suite of integrated creative assets aligned to Dulux’s established brand guidelines and tone of voice. Hero campaign stills were leveraged across both static and motion outputs, ensuring visual consistency and strong brand recognition.
To enhance engagement and utility, select assets incorporated colour and styling tips
— providing audiences with practical guidance alongside inspiration.
Deliverables spanned programmatic, organic, and paid social formats, designed across Figma and Adobe Photoshop, with video content storyboarded and produced in Adobe Premiere Pro.
Three
Services
Pre-Production
Production (Video)
Art Direction
Account Management
Graphic Design
Copywriting
EDM
Four
