Dulux Community & Partnerships
2024
One
Background
Dulux, one of Australia’s most trusted paint brands, partners with charities and community organisations to help transform living and working spaces through the donation of paint and resources. These initiatives are documented and shared across Dulux’s digital platforms, reinforcing the brand’s ongoing commitment to community impact.
Two
Approach
I led the production of two short-form videos, each highlighting a different Dulux community partnership.
The first focused on Melbourne Zero, an initiative raising awareness of homelessness. Dulux commissioned renowned mural artist Matt Adnate to create a large-scale work in Melbourne’s CBD, serving as both a visual landmark and a catalyst for conversation.
The second featured Bridge It, an organisation supporting young women experiencing homelessness. For this project, award-winning Indigenous artist Mulganai was commissioned to paint a mural within newly renovated accommodation in St Kilda, creating a welcoming and culturally resonant space.
Across both projects, multiple shoot days were undertaken to document the progression of each mural, supported by interviews with artists and key stakeholders to capture the broader significance of the initiatives.
Final content was delivered for use across Dulux’s website and digital channels.
Three
Services
Pre-Production
Production (Video)
Director / Producer
Account Management
Four