IVECO & OzHarvest Partnership
2023
One
Background
IVECO partnered with food rescue organisation OzHarvest to supply a fleet of IVECO Daily vehicles, with ongoing maintenance and servicing fully supported by IVECO. The initiative aimed to support OzHarvest’s mission of redistributing surplus food to those in need.
To amplify the partnership, IVECO sought to create video content that highlighted both the impact of the program and the role of the vehicles in enabling day-to-day operations.
Two
Approach
I led a half-day production capturing the daily operations of OzHarvest, following a food rescue driver as she collected surplus produce from Woolworths and delivered it to local charities. IVECO ANZ Managing Director Glen Dyer also featured, joining the driver on her route to provide additional perspective on the partnership.
Through a combination of interview-led storytelling and supporting b-roll, the content showcased OzHarvest’s community impact and the importance of corporate support in enabling large-scale food relief efforts.
The final video was rolled out across IVECO’s owned digital and social channels, as well as supporting PR activity.
Three
Services
Pre-Production
Production (Video)
Director / Producer
Account Management
Four