IVECO Daily 4x4
2024
One
Background
A regional pine plantation in Woodend, Victoria, was scouted and presented to IVECO as the ideal location to capture the Daily 4x4 and highlight its use in forestry. Creatives included photographer Ryan Creevey for driver portraits, Bandits & Co. for on-location vehicle composites, and director of photography Daniel Gallagher for video content.
Previously in its localised content, IVECO’s primary focus was its product: the vehicles. In this instance, IVECO was agreeable to reflecting its customer in the creatives. Model Chris Wilkinson was booked to portray a tradesman / forestry worker in the campaign.
Final campaign stills were used across IVECO AU’s website, and video was used in paid advertising.
Two
Approach
A regional pine plantation in Woodend, Victoria, was scouted and presented to IVECO as the ideal location to capture the Daily 4x4 and highlight its use in forestry. Creatives included photographer Ryan Creevey for driver portraits, Bandits & Co. for on-location vehicle composites, and director of photography Daniel Gallagher for video content.
Previously in its localised content, IVECO’s primary focus was its product: the vehicles. In this instance, IVECO was agreeable to reflecting its customer in the creatives. Model Chris Wilkinson was booked to portray a tradesman / forestry worker in the campaign.
Final campaign stills were used across IVECO AU’s website, and video was used in paid advertising.
Three
Services
Pre-Production
Production (Video and Stills)
Art Direction
Director / Producer
Account Management
Four
