IVECO Daily Run-Out

One

Background

For its Q3 2026 campaign, IVECO sought to clear remaining stock of its Daily Van and Daily Cab Chassis range through an integrated campaign spanning programmatic display, paid social, and the Carsales network.

To support the campaign, IVECO required a suite of new creative assets — including digital advertising, display creative, and video — to promote a $5,000 Factory Bonus across the range. With no budget or timeframe to commission new photography or video, the campaign relied entirely on inherited European imagery and existing brand assets.

Two

Approach

Working within these constraints, I developed a series of creative concepts and mock-ups for the Australian IVECO team, exploring different visual directions, messaging hierarchies, and promotional treatments. Following internal selection, the preferred concepts were submitted to IVECO's Italian brand team for review and approval.

Once approved, I produced the complete suite of campaign assets across all required display and social formats, alongside scripts and storyboards for two 15-second promotional videos. Rather than treating the existing imagery as static assets, the storyboards highlighted the use of motion design, animated typography, and dynamic transitions to create energy and movement throughout the edits.

Following storyboard approval, production moved into post-production, with voice-over by Michael Robinson, audio recording and mixing by Paul McCosh, and editing by Scott Mulgrew.

The finished campaign demonstrated how engaging, premium creative could be delivered using existing assets alone—maximising the value of the available content while remaining true to IVECO's global brand identity.

Three

Services

Concept Development

Creative Direction

Pre-Production Management

Budgets and Resource Planning

Scripts and Storyboards

Graphic Design

Post-Production Management

Voice-over

Director / Producer Duties

Four

The Work