IVECO S-Way
2023
One
Background
Italian commercial vehicle manufacturer IVECO sought to promote the Australian launch of its new S-Way prime mover. The brief required the creation of high-quality, locally produced video content for use across multiple marketing and advertising channels.
Two
Approach
I led a two-day production at the Australian Automotive Research Centre in Anglesea, Victoria. Melbourne-based Director of Photography Adam Howden oversaw all visual capture, supported by a specialist tracking vehicle crew to achieve dynamic highway-style footage of the S-Way in motion. Interior and exterior detail shots, along with aerial drone footage, were also captured to showcase the vehicle’s design and performance.
The extensive footage library has since been leveraged across multiple vehicle and promotional campaigns. Final edits were delivered as punchy, high-energy assets, incorporating IVECO’s brand guidelines and distinctive visual motifs — including its signature rounded gradient bars — across title cards and motion graphics.
Three
Services
Pre-Production
Production (Video)
Post-Production
Account Management
Four