Lancôme & Kérastase Mother’s Day Campaign
2025
One
Background
L’Oréal brands Lancôme and Kérastase partnered to promote a Mother’s Day 2025 giveaway, offering a curated bundle of best-selling beauty products. The campaign was executed as a lead generation initiative across L’Oréal’s owned social channels, requiring new creative designed specifically for platform-first formats.
Two
Approach
I led the development and presentation of multiple creative concepts, with the selected direction centred around a lush, elevated aesthetic. The final execution featured draped satin backdrops, natural stone risers, and mother-and-daughter hand models to convey intimacy and indulgence.
Stills were prioritised to support high-performing Meta placements, while video content was developed for TikTok, including a 10-second ASMR piece designed to drive engagement.
Photographer Ryan Creevey captured all stills, and styling was done by Adam McConnell.
Three
Services
Concept Development
Creative Direction
Pre-Production Management
Budgets and Resource Planning
Casting
Scripts and Storyboards
Post-Production Management
Director / Producer Duties
Four
The Work
