Make-A-Wish Australia’s Wish Big 2025
2025
One
Background
Make-A-Wish Australia is a not-for-profit organisation that grants life-changing wishes for critically ill children. These moments culminate in a “Wish Day,” where each child has the opportunity to experience something truly special, no matter how big or small. As part of its annual fundraising efforts, the organisation runs the Wish Big campaign during tax time, encouraging individuals and businesses to donate. For the 2025 campaign, Make-A-Wish required new video content for use across paid social and broadcast channels.
Two
Approach
Working with hours of footage captured across multiple Wish Days between 2024–2025, I led the development of scripts and storyboards for both 15-second and 60-second campaign assets, securing client approval prior to production. The primary edit captured the joy and emotion of several children experiencing their Wish Days, supported by a clear donation call-to-action. A second, longer-form piece followed six-year-old Aubree and her wish to meet a real-life mermaid while undergoing treatment for acute lymphoblastic leukaemia.
The campaign became the most successful Wish Big to date, with fundraising targets surpassed four days ahead of schedule.
Three
Services
Pre-Production
Scripts and Storyboards
Post-Production
Director / Producer
Four